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SELF-EMPLOYMENT Videos
Following is a compilation of free videos from public sites (eg. YouTube, SBA, SCORE) and from BoomerWorks volunteers. Some videos contain supplemental collateral such as worksheets, PowerPoints or spreadsheets.
NOTE: SCORE videos require registration, but registration is fast and free.
**If you would like to share other educational videos with us, please email us at info@boomerworks.org and include a short description, name of source, and length.
MAKING THE SHIFT TO SELF-EMPLOYMENT
SHIFTING YOUR MINDSET
Description: Transitioning from traditional W-2 employment to self-employment can be a big mental shift for most people, but with the right mindset, it can be an exciting (and lucrative) adventure. Join Shira Lotzar, BoomerWorks co-founder, as you consider taking the first steps on your self-employment journey.
Source: BoomerWorks
Length: 10:34 minutes
'REINVENTING YOU'
Description: Provides tools and ideas that help overcome the fear of creating a business both for yourself and your family. This video will help shift your mindset into self-employment, and show you how to demonstrate gravitas and credibility with prospective clients and customers that encourages them to buy .
Source: Entrepreneur Magazine
Length: 45 minutes
REPURPOSING YOUR W-2 SKILLS
Description: Your self-employment journey begins by turning your professional skills into new income streams. Angela Heath, "The Gig Income Guru" shares her perspective on repurposing your W-2 skills as well as the first steps on how to launch your business.
Source: BoomerWorks
Length: 16.36 minutes
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LAUNCHING YOUR BUSINESS
PRACTICAL STRATEGIES FOR STARTING A SUCCESSFUL BUSINESS
Description: Advice on which kind of business entity (sole proprietor, S or C Corp, etc.) is good for whom. Also gives advice for organizing finances and tax considerations. Which business entity you pick has ramifications for how much time you spend on the structure of your business and on dealing appropriately with legal and financial issues down the road.
Source: SCORE
Length: 60 minutes
HOW TO START A BUSINESS WITH NO MONEY AND STILL BE SUCCESSFUL
Description: Short inspirational video from She Means Business on how to start without money. Three steps and a start-up worksheet
Source: YouTube
Length: 5:52
PRACTICAL STRATEGIES FOR STARTING A SUCCESSFUL BUSINESS
Description: A guide for you down the path for a smart start to your business. Providing you with expert advice on the basic and essential elements necessary for launching and operating a successful business.
Strategies to help you evaluate your business idea, define your idea and write a business plan and develop a business name and effective business cards
Source: SCORE
Length: 60 minutes
CREATING A LEAN BUSINESS PLAN QUICKLY
Description: Start-up planning and quarterly action plans. Lean canvass helps organize your various considerations such as: identifying target customers; customer problems and your solutions; revenue streams; cost structures; metrics to monitor; communicating your value proposition.
Source: SCORE
Length: 90 minutes
ONE PAGE BUSINESS PLANS: SIMPLE AND HIGHLY EFFECTIVE
Description: Build a one-page plan of action that keeps your business efforts focused. The author contends that this approach is more efficient in the short run than creating and maintaining a business plan, and keeps you awake, agile, and focused with how you spend your time in your business efforts.
Source: SCORE
Length: 60 minutes
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BUSINESS DEVELOPMENT AND MARKETING
UNDERSTANDING YOUR CUSTOMER
Explores 6 questions about customers' buying behavior; 4 ways to identify customers and their needs; how to relate your answers to a marketing strategy, and step-by-step how to market your business. The premise: Customers buy what they need; you have to tailor your marketing to your particular customers. This helps you adjust your offerings and/or your marketing.
Source: SBA
Length: 30 minutes
Marketing 101: A GUIDE TO WINNING CUSTOMERS
Description: Basic overview of marketing for small business owners who are looking to reach a broader customer base, do market research and develop marketing strategies. How to get beyond word of mouth to expand your business more quickly.
Source: SBA
Length: 30 minutes
HOW TO GET HIGH PAYING CLIENTS
Description: How to find bigger, higher paying clients, and how to have them find you. Describes how to, and how not to, approach and work with bigger clients. The advantage of having bigger clients is that you can earn more money with the same effort, or even with less effort, than with many small clients.
Source: SCORE
Length: 60 minutes
3 GREAT WAYS TO BRING YOUR BUSINESS ONLINE
Description: Taking your business to the internet may be the best thing for it. Here are simple ways to develop a presence on social media, create branded emails, and a compelling website.
Source: SCORE
Length: 2:19 minutes
BECOME A BETTER BUSINESS USING 3 TOP MARKETING TRENDS
Description: Provides actionable ideas that are trending right now to firmly plant your product or service in consumers’ minds. Shows you how to brand your business to keep you current, how to break through the clutter, and the value of emotionally connecting with your customers.
Source: SCORE
Length: 60 minutes
BUILD A RELATIONSHIP - A GUIDE TO EFFECTIVE CUSTOMER COMMUNICATION THROUGH VIDEO, TEXT AND EMAIL
Description: How to effectively use video, email and text to strengthen and grow your customer relationships, and better your business by doing so. Learn how to grow your business and stay ahead of the competition; how to make your current customers repeat customers, an three actions to improve your customer communications.
Source: SCORE
Length: 60 minutes
CRUCIAL MARKETING STRATEGIES YOU MUST ACTIVATE NOW ON FACEBOOK
Description: Essential strategies for Facebook marketing. What we know for sure about Facebook marketing, 2 social platforms that are hot on Facebook’s heels, and which one is right for you; and guidelines to help you know when to post, what to post, and the best types of posts.
Source: SCORE
Length: 90 minutes
FREE PUBLICITY - GET BUZZ AND ATTENTION IN THE MEDIA
Description: Different methods for getting picked up by the media so that customers come to you. Becoming a recognized name can happen more quickly by getting and keeping your name in the media.
Source: SCORE
Length: 60 minutes
GET NEW AND REPEAT BUSINESS ON AUTOPILOT WITH EMAIL MARKETING
Description: Shows you the do's and don'ts of creating really knock-out marketing emails. Gives you visual examples and discusses email timing and other email marketing considerations. If you are going to use email to market yourself, you should do it effectively.
Source: SCORE
Length: 60 minutes
HOW TO TURN YOUR CUSTOMERS INTO VOLUNTEER MARKETERS
Description: 5 types of "talk triggers" that get people talking about you; 6 step process to create "talk triggers." Shaping your message so that people easily understand what you provide that fills their need is a hugely important art. Getting others to repeat that message to people they know is key to business growth.
Source: SCORE
Length: 60 minutes
SIMPLIFYING SOCIAL MEDIA FOR SOLOPRENEURS
Description: How to get started with Social Media for Solo owners. Provides an understanding of what social media platforms to use if you are crunched for time, how to get the most out of social media activities, and how to align social goals to business goals
Source: SCORE
Length: 60 minutes
SIMPLE SOCIAL MEDIA MUST-DO'S FOR SMALL BUSINESS OWNERS
Description: Highlight some simple social must-do’s for small business owners and share tips for keeping up with the ever-changing platforms. Learn where and why to build a social presence, how to create a social content strategy and publishing calendar, what are hashtags and why should you use them, and how to use paid social ads to help achieve your goals.
Source: SCORE
Length: 60 minutes
INSTAGRAM BRAND AMBASSADORS- THE FUTURE OF SOCIAL MEDIA MARKETING
Description: Discusses why working with real people—with small followings on Instagram—is the future of social media marketing. It shows how marketing has changed in the past 30 years and how your small business can keep up; what it means to be an influencer marketing company; what’s the difference between a brand ambassador and an influencer; and how small businesses can attract more customers without relying on just word-of-mouth.
Source: SCORE
Length: 60 minutes
SIMPLE SOCIAL MEDIA GRAPHICS - MAKE YOUR POSTS VISUAL
Description: The idea of creating a visual content campaign or infographics to promote your products and services. How to get started with designing - even if you're an absolute beginner. Ten types of images you can create and share through social media, and branding your visuals on social media.
Source: SCORE
Length: 60 minutes
10 MISTAKES TO AVOID WHEN STARTING AN ONLINE BUSINESS
Description: How to avoid these 10 common mistakes when starting an online business.
Source: Entrepreneurs Mag
Length: 2:13 minutes
7 WAYS FOR YOUR SMALL BUSINESS TO MAKE MONEY ON AMAZON
Description: Using Amazon as a channel to grow your revenue as a product or service provider. Learn top categories to sell on Amazon, how you can use your expertise/skill to profit from Amazon, trending services that will do well in 2020, and profiting from Amazon as an influencer
Source: SCORE
Length: 60 minutes
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SALES
THE FUNDAMENTALS OF SELLING B2B
Description: How to adjust your face-to-face sales approach (not door-to-door, more like while you are at a networking event or one-on-one meeting) by using the 4-kinds-of-buyers template that Joe Abraham developed. Selling is about what they -- the clients -- need and how they need it, and different clients perceive your standard approach differently, so having a conceptual framework to quickly analyze and adjust to the business and communication needs of the potential client in front of you can be the difference between making the sale or not. Better to make the sale.
Source: SCORE
Length: 60 minutes
IT'S NOT WHAT YOU SAY BUT HOW YOU SAY IT
Description: Basic advice on how to communicate with colleagues and clients to be more effective.
It's often better for sales if people like you.
Source: SCORE
Length: 60 minutes
HOW TO BUILD AND LAUNCH A SUCCESSFUL ONLINE COURSE
Description. A workshop type webinar with structured content and additional resources for independent study in developing an online course for your business. Learn how to determine what content your audience is interested in, discover how to perform lead generation and pre-sales of your course, leverage tools and templates to streamline the course creation process, and determine how to best launch and market your course.
Source:Entrepreneur Mag
Length: 60 minutes
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OPERATIONS
TOP 5 MISTAKES MOST BUSINESS OWNERS MAKE AND HOW TO FIX THEM - RUN A SUCCESSFUL BUSINESS!
Description: Basic mistakes to avoid. Focusing to running the business, not just doing the work.
Source: YouTube
Length: 9.25 minutes
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FINANCE / ACCOUNTING
SIMPLE STEPS TO CHOOSING THE RIGHT FINANCING
Description: Choosing the right source of financing for your business. The key components of online business loans, crowdfunding, invoice financing, how the different types of financing work and who provides them, which financing options are right for different types of businesses, and how likely you are to get approved how to apply for financing, and what to expect after the application is submitted
Source: SCORE
Length: 60 minutes
WATCH VIDEO
TIPS FOR RUNNING YOUR SMALL BUSINESS BETTER: SIMPLIFYING SMALL BUSINESS FINANCING
Description: Four Part Series on Business Loans.com and SCORE options. Where to find online resources to finance your business.
Source: On-Deck YouTube
Length: 61 minutes
BOOKKEEPING BASICS FOR SMALL BUSINESS OWNERS
Description: Simple bookkeeping basics. How to use bookkeeping for tax purposes and record keeping. Single vs Double entre methods described
Source: YouTube
Length: 8.21 minutes