Networking

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How to Attract the Right Customer and Repel the Wrong One

We have all heard the expression, ‘you are your biggest asset.’ So why do so many of us feel reluctant to let our personality shine in business? Maybe it’s because we don’t know how. Or worse, we fear showing too much of ourselves will alienate potential clients or customers. Surprise! It’s actually the opposite. People are hungry for personality. That’s what drives connection. 

Crafting Your Brand and Elevator Speech

Your brand and elevator speech define who you are as a company, where you stand in the market, what you do, who you serve, where you’re going in the future, and — most importantly — helps establish lasting relationships with your customers. 

Crafting Your Elevator Pitch Using PitchPower ®

Learn to create a clear, succinct elevator pitch that tells people who need you, how to find you. When you connect from your heart and passion, you'll feel confident to market, become visible to your audience, and get the right referrals.

Transform your Elevator Pitch  Into a Teaching Story

Having a great elevator pitch is only the FIRST step to building relationships and landing new clients. Knowing how to tell a compelling STORY that demonstrates the validity of your pitch, will help create the intrigue that keeps your prospects asking for more! 

From Accidents to Allies: 

Your Hidden-in-Plain Sight Network

It may feel a bit overwhelming to consider which of your many relationships you should network with and how. By using a couple of helpful frameworks, you can filter your connections based on how well they know you; how well they understand what you do; and how willing they are to champion your business. 

Prioritize Your Networking Efforts

Networking often feels like a random fishing expedition. You cast your line for some tasty salmon, hoping that your bait (elevator pitch) will lure the right fish (your buyer). But all of that effort is futile if you don’t know where your fish are actually swimming!  

Better idea? Start fishing where your fish are…and you’re sure to get a catch. 

Tips for Networking Success at Events

You know that networking is essential to business. After years of virtual networking, you may feel like a fish out of water at in-person networking events, even as you continue to meet online. Janet Falk, communications pro and networking maven, shows you how to warm up the water before, during and after your next event so you can show up with confidence! 

Pro Tips for Communicating as a Consultant

What’s the secret sauce for launching or maintaining a thriving consulting business? An obvious answer is meeting or exceeding your clients’ expectations. But how do you do that? And what if some of your clients are needy or overbearing? How do you manage the client–customer relationship in those cases?

The secret sauce is effective communications. No matter how good quality, on time and within budget your consulting work is, there is a good chance you wo