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BoomerWorks training presentations and materials are provided to help you along your journey to self-employment.
This tab offers video, presentation and worksheet materials on various aspects of networking for business development. The resources below are by no means exhaustive, but they will give you a good start.
We encourage you to check back as we will continue to expand this training library of original content.
How to Attract the Right Customer and Repel the Wrong One
We have all heard the expression, ‘you are your biggest asset.’ So why do so many of us feel reluctant to let our personality shine in business? Maybe it’s because we don’t know how. Or worse, we fear showing too much of ourselves will alienate potential clients or customers. Surprise! It’s actually the opposite. People are hungry for personality. That’s what drives connection.
Crafting Your Brand and Elevator Speech
Your brand and elevator speech define who you are as a company, where you stand in the market, what you do, who you serve, where you’re going in the future, and — most importantly — helps establish lasting relationships with your customers.
Crafting Your Elevator Pitch Using PitchPower ®
Learn to create a clear, succinct elevator pitch that tells people who need you, how to find you. When you connect from your heart and passion, you'll feel confident to market, become visible to your audience, and get the right referrals.
Transform your Elevator Pitch Into a Teaching Story
Having a great elevator pitch is only the FIRST step to building relationships and landing new clients. Knowing how to tell a compelling STORY that demonstrates the validity of your pitch, will help create the intrigue that keeps your prospects asking for more!
From Accidents to Allies:
Your Hidden-in-Plain Sight Network
It may feel a bit overwhelming to consider which of your many relationships you should network with and how. By using a couple of helpful frameworks, you can filter your connections based on how well they know you; how well they understand what you do; and how willing they are to champion your business.
Prioritize Your Networking Efforts
Networking often feels like a random fishing expedition. You cast your line for some tasty salmon, hoping that your bait (elevator pitch) will lure the right fish (your buyer). But all of that effort is futile if you don’t know where your fish are actually swimming!
Better idea? Start fishing where your fish are…and you’re sure to get a catch.
Pro Tips for Communicating as a Consultant
What’s the secret sauce for launching or maintaining a thriving consulting business? An obvious answer is meeting or exceeding your clients’ expectations. But how do you do that? And what if some of your clients are needy or overbearing? How do you manage the client–customer relationship in those cases?
The secret sauce is effective communications. No matter how good quality, on time and within budget your consulting work is, there is a good chance you wo