marketing your business

BoomerWorks training presentations and materials are provided to help you along your journey to self-employment.

This tab offers video, presentation and worksheet materials on various aspects of marketing your business. The resources below are by no means exhaustive, but they will give you a good start.

We encourage you to check back as we will continue to expand this training library of original content.

Videos

Crafting Your Elevator Pitch Using PitchPower ®

Learn to create a clear, succinct elevator pitch that tells people who need you, how to find you. When you connect from your heart and passion, you'll feel confident to market, become visible to your audience, and get the right referrals.

Digital Content Marketing 101:

Become Your Customer's Trusted Choice

Learn how content marketing—blogs, articles, videos, podcasts, etc.—can be a strategic way to connect with your ideal customer by addressing their real problems and needs. If relevant and produced consistently, it can help build a trusted relationship before money is exchanged.

Digital Content Marketing 201:

Customer-Centric Content Marketing

Learn how, at its core, content marketing is about putting the customer first. In this session, you’ll learn how to identify the TOPICS that have the most potential for your business, and how to create content that your ideal customers want to consume.

Crafting Your Brand and Elevator Speech

Your brand and elevator speech define who you are as a company, where you stand in the market, what you do, who you serve, where you’re going in the future, and — most importantly — helps establish lasting relationships with your customers.

How to Create Your Digital Footprint

The more visibility you or your business has online, the larger your footprint and the easier it is for your target prospects to find you and vet you as a credible resource. Learn step-by-step how to create a digital footprint for your business.

Downloads

Digital Content Marketing 101 - Slides (pdf)Download

Digital Content Marketing 201--Slides (pptx)Download

Crafting Your Brand and Elevator Speech - Slides (pdf)Download

Crafting Your Brand and Elevator Speech - Worksheet (docx)Download

How to Create Your Digital Footprint (pdf)Download

PitchPower® Elevator Pitch Worksheet (docx)Download

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