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    • Meetups
      • Upcoming Events
      • Discovery Meetup
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    • Training Center
      • Intro to Self-Employment
      • Refining Your Biz Concept
      • Market Research
      • Marketing Your Business
      • Business Operations
      • Franchise Ownership
      • The Gig Economy
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      • Videos
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      • Articles
      • Business Plan Template
      • Local Service Providers
    • Earn Income
      • Freelance Jobsites
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    • Join
      • Join Our Community
      • Volunteer Opportunities
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marketing your business

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BoomerWorks training presentations and materials are provided to help you along your journey to self-employment. 


This tab offers video, presentation and worksheet materials on various aspects of marketing your business.  The resources below are by no means exhaustive, but they will give you a good start. 


We encourage you to check back as we will continue to expand this training library of original content.  

Videos

Crafting Your 30-second Elevator Pitch

Learn to create a clear, succinct elevator pitch that tells people who need you, how to find you. When you connect from your heart and passion, you'll feel confident to market, become visible to your audience, and get the right referrals.

Digital Content Marketing 101

Learn how content marketing—blogs, articles, videos, podcasts, etc.—can be a strategic way to connect with your ideal customer by addressing their real problems and needs. If relevant and produced consistently, it can help build a trusted relationship before money is exchanged. 

Crafting Your Brand and Elevator Speech

Your brand and elevator speech define who you are as a company, where you stand in the market, what you do, who you serve, where you’re going in the future, and — most importantly — helps establish lasting relationships with your customers. 

How to Create Your Digital Footprint 

The more visibility you or your business has online, the larger your footprint and the easier it is for your target prospects to find you and vet you as a credible resource. Learn step-by-step how to create a digital footprint for your business.  

Downloads

Digital Content Marketing 101 - Slides (pdf)Download
Crafting Your Brand and Elevator Speech - Slides (pdf)Download
Crafting Your Brand and Elevator Speech - Worksheet (docx)Download
How to Create Your Digital Footprint (pdf)Download
PitchPower® Elevator Pitch Worksheet (docx)Download

 

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