BoomerWorks training presentations and materials are provided to help you along your journey to self-employment.
This tab offers video, presentation and worksheet materials on various aspects of marketing your business. The resources below are by no means exhaustive, but they will give you a good start.
We encourage you to check back as we will continue to expand this training library of original content.
Learn how content marketing—blogs, articles, videos, podcasts, etc.—can be a strategic way to connect with your ideal customer by addressing their real problems and needs. If relevant and produced consistently, it can help build a trusted relationship before money is exchanged.
Building a brand is a long-term strategic process of developing the messaging that you want to use to succinctly describe you and your business. Your brand and elevator speech define who you are as a company, where you stand in the market, what you do, who you serve, where you’re going in the future, and — most importantly — helps establish lasting relationships with your customers.
If you’d like more customers, clients and sales, you need to establish and expand the digital footprint of your business. Think of it this way: the more visibility you or your business has online, the larger your footprint and the easier it is for your target prospects to find you and vet you as a credible resource. Learn step-by-step how to create a digital footprint for your business.