marketing your business
BoomerWorks training presentations and materials are provided to help you along your journey to self-employment.
This tab offers video, presentation and worksheet materials on various aspects of marketing your business. The resources below are by no means exhaustive, but they will give you a good start.
We encourage you to check back as we will continue to expand this training library of original content.
Videos
Crafting Your Elevator Pitch Using PitchPower ®
Learn to create a clear, succinct elevator pitch that tells people who need you, how to find you. When you connect from your heart and passion, you'll feel confident to market, become visible to your audience, and get the right referrals.
Transform your Elevator Pitch Into a Teaching Story
Having a great elevator pitch is only the FIRST step to building relationships and landing new clients. Knowing how to tell a compelling STORY that demonstrates the validity of your pitch, will help create the intrigue that keeps your prospects asking for more!
From Accidents to Allies:
Your Hidden-in-Plain Sight Network
It may feel a bit overwhelming to consider which of your many relationships you should network with and how. By using a couple of helpful frameworks, you can filter your connections based on how well they know you; how well they understand what you do; and how willing they are to champion your business.
Prioritize Your Networking Efforts
Networking often feels like a random fishing expedition. You cast your line for some tasty salmon, hoping that your bait (elevator pitch) will lure the right fish (your buyer). But all of that effort is futile if you don’t know where your fish are actually swimming!
Better idea? Start fishing where your fish are…and you’re sure to get a catch.
Digital Marketing Mastermind
Marketing is an enigma for most small businesses. Figuring out what to offer, which customers to target and how to reach them can be a perplexing exercise. In this open Q&A format, Jill Kurtz of Kurtz Digital Strategy enlightened us with practical tips to guide your marketing roadmap.
Digital Content Marketing 101:
Become Your Customer's Trusted Choice
Learn how content marketing—blogs, articles, videos, podcasts, etc.—can be a strategic way to connect with your ideal customer by addressing their real problems and needs. If relevant and produced consistently, it can help build a trusted relationship before money is exchanged.
Digital Content Marketing 201:
Customer-Centric Content Marketing
Learn how, at its core, content marketing is about putting the customer first. In this session, you’ll learn how to identify the TOPICS that have the most potential for your business, and how to create content that your ideal customers want to consume.
Crafting Your Brand and Elevator Speech
Your brand and elevator speech define who you are as a company, where you stand in the market, what you do, who you serve, where you’re going in the future, and — most importantly — helps establish lasting relationships with your customers.
How to Create Your Digital Footprint
The more visibility you or your business has online, the larger your footprint and the easier it is for your target prospects to find you and vet you as a credible resource. Learn step-by-step how to create a digital footprint for your business.
Building Your Business Brand on LinkedIn
With a stand-out LinkedIn presence, you can rise above the competition by showing your prospects your unique value. LinkedIn is a great way to build relationships to show the right people that YOU are the solution to their unique problems. When you have a standout profile and great *consistent* content, you can build a steady stream of qualified referrals who WANT to do business with you!
Building Your Website with Wordpress.com
In this presentation, you’ll learn how to consider whether you need a website right now and if you do, some website builder options. Among them is WordPress.com, which allows you LOTS of creativity to design a beautiful site. But there are also considerations about the time and complexity of working with this platform, so it’s good to make an educated decision.
Using Google Ads to Grow Your Business
Most Google searches have a few ads at the top of the results page. Established businesses, new products, and mom and pop shops all run Google ads. Learn if Google Ads is right for your business, then watch how to set up a simple Google Ads campaign.
NOTE: Due to a technical glitch during the recording, there is a PART 2 to this presentation which can be found here: https://youtu.be/zVxioddtzNU
Downloads
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