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marketing your business
BoomerWorks training presentations and materials are provided to help you along your journey to self-employment.
This tab offers video, presentation and worksheet materials on various aspects of marketing your business. The resources below are by no means exhaustive, but they will give you a good start.
We encourage you to check back as we will continue to expand this training library of original content.
VideoS
How Personal Branding Boosts Your Business Brand
You may be amazing and just waiting to be discovered, but if no one knows about you, how can you or your business be found? People do business with leaders, not logos – which is why investing in your personal brand can boost your business.
Beyond Bragging: Building An Authentic Brand
“No one likes a show-off.” Maybe you were schooled in that expression in Grandma’s Social Etiquette 101. While perfectly appropriate in social circles, your small business customers clamor for something different. Our digital-driven world expects your business to use websites and social media to “show off” your products or services.
Bottom line: you simply can’t stay hidden if you want your customers to buy from you.
The Difference Between Marketing and Sales
It takes more than passion to make your self-employment dream come true. It takes CUSTOMERS. Hopefully lots of them. But how do you lure those fish into the net? Marketing…sales…what’s the difference? Learn to show potential customers that you’re the solution they’ve been waiting for.
Digital Marketing Mastermind
Marketing is an enigma for most small businesses. Figuring out what to offer, which customers to target and how to reach them can be a perplexing exercise. In this open Q&A format, Jill Kurtz of Kurtz Digital Strategy enlightened us with practical tips to guide your marketing roadmap.
Digital Content Marketing 101:
Become Your Customer's Trusted Choice
Learn how content marketing—blogs, articles, videos, podcasts, etc.—can be a strategic way to connect with your ideal customer by addressing their real problems and needs. If relevant and produced consistently, it can help build a trusted relationship before money is exchanged.
Digital Content Marketing 201:
Customer-Centric Content Marketing
Learn how, at its core, content marketing is about putting the customer first. In this session, you’ll learn how to identify the TOPICS that have the most potential for your business, and how to create content that your ideal customers want to consume.
How to Create Your Digital Footprint
The more visibility you or your business has online, the larger your footprint and the easier it is for your target prospects to find you and vet you as a credible resource. Learn step-by-step how to create a digital footprint for your business.
Building Your Business Brand on LinkedIn
With a stand-out LinkedIn presence, you can rise above the competition by showing your prospects your unique value. LinkedIn is a great way to build relationships to show the right people that YOU are the solution to their unique problems. When you have a standout profile and great *consistent* content, you can build a steady stream of qualified referrals who WANT to do business with you!
Building Your Website with Wordpress.com
In this presentation, you’ll learn how to consider whether you need a website right now and if you do, some website builder options. Among them is WordPress.com, which allows you LOTS of creativity to design a beautiful site. But there are also considerations about the time and complexity of working with this platform, so it’s good to make an educated decision.
Social Media Uncovered! Learn the A-B-Cs of Building Your Digital Presence
Social media can be a powerful way to get your brand noticed, engage with customers, and drive sales. In this presentation, Karlyn Ankrom shares her signature time-saving strategy to help you create more content in less time, define your "anchor" content, and implement a repurposing strategy that will help you stay consistent with your social media presence.
Social Media Videos Mad
You know those short, attention-grabbing videos in your social media feed? Ever wonder how they’re made? Feel a bit nervous about getting started? Join us for a confidence-building workshop where Karlyn Ankrom, CEO of Oh Snap! Social offers a step-by-step roadmap to recording your first (or second!) video for social media.
Get ready to hit that record button with confidence and create compelling content that resonates with your audience. Videos are easier than you think!
Become Insta-Fablous with Instagram!
Think that Instagram is just for vacation photos? Think again! Over recent years, it’s become a terrific tool for boosting business brands and attracting new customers. In this workshop, social media expert, Lisa Nicholls, shows you how business owners are using Instagram to get more visible, and get more clients.
Instagram: The Reel Story
Instagram is a great social media platform for most businesses to connect with their ideal customers. But with the prevalence of video, it’s not enough to post photos on Instagram anymore to catch your audience’s eye. It’s time to dip your toes into Instagram’s version of video – Reels!
Using Google Ads to Grow Your Business
Most Google searches have a few ads at the top of the results page. Established businesses, new products, and mom and pop shops all run Google ads. Learn if Google Ads is right for your business, then watch how to set up a simple Google Ads campaign.
NOTE: Due to a technical glitch during the recording, there is a PART 2 to this presentation which can be found here: https://youtu.be/zVxioddtzNU
Downloads
These are the PowerPoint presentations for most of the videos above. Please note that they are not in the exact order of the video listings.