BoomerWorks training presentations and materials are provided to help you along your journey to self-employment.
This tab offers video, presentation and worksheet materials on various aspects of Marketing Your Business. The resources below are by no means exhaustive, but they will give you a good start.
We encourage you to check back as we will continue to expand this training library of original content.
Building a brand is a long-term strategic process of developing the messaging that you want to use to succinctly describe you and your business. Your brand and elevator speech define who you are as a company, where you stand in the market, what you do, who you serve, where you’re going in the future, and — most importantly — helps establish lasting relationships with your customers.
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